A tradition, not a gimmick.
When we change the rolling wall color, we don't stop at the painting. It became a ritual: every new hue gets a shoot of its own. Wardrobe, props, every detail in shades of the same color. A study, before the room opens again.
For us — Jackie and Brittany — it's a chance to be on the other side of the camera, and to learn what each color can do before someone else does. The blank canvas teaches us. Then we hand it over.